From ‘Us’ to Busts: 5 Lessons Learned From a Bonkers Box Office Weekend

It’s been a strange few months at the box office: After a record-setting 2018, Hollywood spent the early part of this year nervously watching the numbers drop, and enduring the crash-and-burn releases of such franchise entries as The Lego Movie 2 and Happy Death Day 2 U, both of which underperformed. But a run of recent hits, including Us and Captain Marvel, have not only brought back audiences, they’ve also challenged some of the running conventional wisdom. Here are some key takeaways from a year that’s been deviating from the norm. 1. Halloween is now a year-round holiday. In February 2017, writer-director Jordan Peele’s social-issue shocker Get Out opened at more than $33 million–a remarkable figure for a mid-winter fright-flick. …